Aristocrat Games: An Early Beginning
Aristocrat was founded in 1953, releasing the ‘Clubmaster’ range 3 years later. This was the first machine to give players multi-line and scattered payouts, as also boasted some technical improvements and innovations which opened the door for new types of gambling machines. The New South Wales government legalized the use of poker machines in clubs in the same year. By 1958, Aristocrat had developed the first poker machine in the world to have fully lit reels and scorecard, quickly earning them a large share of the Australian market.
In the 1960s Aristocrat expanded into Europe and continued to grow in the United States. They released the first electronic slot machine the world had ever seen in 1965, clearly establishing themselves as a dominant force in the industry.
The ‘70s saw Aristocrat continue its meteoric rise through the gaming world. In a single decade they invented the first video-based slot machine, the first electronic credit metre, the five-reel slot machine and one of the most technically advanced entirely electronic games on the market at the time. This innovation continued into the 1980s, when Aristocrat focused on expanding their market as well as developing new software management systems. The same decade saw them opening their New Zealand offices due to growing demand, and introducing their ‘Microstar’ slot machines with gaming technology that is still in use today!
A shift in the industry
Up until the late 1980s, slot machines had a limited number of outcomes due to the technology available at the time. The emergence of the digital age introduced the ‘virtual reel’, which massively expanded the match possibilities. This meant that payouts could be much higher, and slot machine revenue surpassed the revenue from table games for the first time in history. Aristocrat rose to the challenge, and has spent the time since then developing a massive array of digital-based games and slot machines.
In the 90s, Aristocrat grew significantly, releasing the MK Gaming System, as well as the Hyperlink Gaming System, which is said to be the most valuable piece of intellectual property ever commercialised in Australia. This and the development of games suited to their new markets, allowed Aristocrat to become a serious global player in the gaming industry.
Aristocrat moves online
After falling on hard times, Aristocrat hired a new CEO with a vision for the future. Jamie Odell introduced a ‘play to pay’ strategy that turned the company around by seeing them focus on mobile, online and apps. They developed gaming platforms that became the industry standard, and bought a mobile, app and online gaming company called Product Madness. This allowed them to push the online sphere as a way of expanding on their existing physical games and monetizing their innovations in a new way.
Since then, Aristocrat’s collection of online games has grown to the point of global dominance, as they have purchased online gaming companies and even moved into non-gambling spaces to create popular mobile apps. Aristocrat never left its gaming roots, however, and continue to develop gambling apps and online games as the main focus of their company.
Aristocrat dominates the global scene
In 2014, Aristocrat released literal hundreds of games catering to a vast array of styles and preferences. This paid off in a big way, and Aristocrat games won awards in North America and Asia, as well as having their popular game ‘Walking Dead’ labelled the casino product of the year at the 2014 Global Gaming Awards.
Aristocrat has continued to ride this wave of success ever since then. Aristocrat has an amazing array of games with catering to different markets and preferences. They have even secured the opportunity to create games based on popular TV shows, such as The Big Bang Theory, The Walking Dead and Game of Thrones.
Hardware and software
Aristocrat has developed a range of sleek and professional cabinets to house their unique games. The ‘ARC’ cabinet boasts a large curved touchscreen with the ability to wow players with stunning graphics, dramatic animations and high-quality sound, creating an immersive experience like never before.
Aristocrat’s ‘Behemoth’ is the world’s largest slot machine, with an 84-inch ultra HD LCD monitor and a 14-button deck. This beast of a machine is aimed at making a strong impact on the casino floor, and is designed to encourage group play to make the gambling experience more social.
From the software side, Aristocrat relies on their global creative teams. They have studios across the globe which is dedicated to producing the most exciting and engaging games in the gaming industry. Each studio has its own strengths, and most have produced award-winning games.