New Online Casinos: The Good
Generous Welcome Bonuses for Everyone
As mentioned, a new casino will often try to get players joining the ranks by offering them generous welcome bonuses. The problem with well established online casinos is that they already have a big player-base and most everyone has heard about them. Because of this, they don't feel the need to go out of their way to offer players superb bonuses. They will mostly stick to the classic 100% up to a certain number and that will be that.
New online casinos, on the other hand, will look for ways to reach outside of the box and offer something really unique and appealing. It's not at all unusual for a new place to offer things like 500% up to $2,000 or $5,000 or several deposit bonuses on your first three or more deposits.
On top of that, new casinos will often offer players no deposit free spins bonuses to get them to sign up. Overall, users will often be treated much better and will experience higher levels of customer support and VIP treatment.
Game Variety is the Key
New casinos in 2017 know that they simply have to stand out from the bunch if they want to succeed. Nice welcome packages are good for attracting players, but that's not going to keep them around for very long and it is impossible to just keep throwing money at players: it is a business, after all.
Nearly all players want variety and new online casinos are quite aware of this. For this very reason, you will notice how these new places try to compete in terms of games on offer. New Microgaming casinos, for example, are not very likely to create the buzz because users already know what to expect and there are already dozens of places offering the very same experience.
On the other hand, there are places like Casinoland, who successfully setup their infrastructure in such a way as to allow them the integration of games from different software providers. This especially pertains to online pokies, which remain the favourite of casino players around the globe and especially from New Zealand.
As a new online casino, Casinoland went out of its way to integrate and offer games from the industry leaders, including Microgaming, Netent, Quickspin, Betsoft, Playsoft, and a couple of other manufacturers. With a generous welcome bonus divided in four parts and having a great variety of games offered on their platform, Casinoland stands a great a chance even in today's highly competitive and somewhat over-saturated market.
Smaller Tournaments Mean More Chances to Win
I've never been much of a casino tournament player myself, but I know quite a few people who enjoy this format. The thing with new online casinos is that, at first, they will have a small user base, which means tournament fields will also be smaller.
Since the casino will usually add some extra money for the winner or even organize freeroll tournaments of different variety (pokies, blackjack, etc.) you will be in a great spot to get your hands on some easy money. If a new casino meets the other two criteria discussed here and also organizes nice money-added tournaments, then you should definitely give them a try ASAP before the word gets out.
New Online Casinos: The Bad
Building Trust Takes Time
As unfortunate as this may be, we've all witnessed online casinos shut down overnight and hundreds (if not thousands) of people losing their money. The problem with new casinos is that you can't really know if they can be trusted. There are no reviews or user experiences to go on.
One thing you can use as a rule of thumb is checking out how serious they look. If someone invested a lot of time and money to build a great webpage and accompanying software offering a huge variety of games, they are probably in it for a long haul.
Another pretty good indicator is the customer support. If the customer support only haunts you to make a deposit and are otherwise very unresponsive, I advise extreme caution. While it can be understood to some extent that a new online casino could have some issues dealing with all requests and questions, if they keep ignoring your concerns, you should probably just stay away.
Lacking Banking Methods
New online casinos will often be lacking in deposit and withdrawal methods, at least at the start. This is because integrating all these different methods in existence today takes time, effort, and research so you shouldn't really hold it against them.
While it may be somewhat annoying or inconvenient when a new casino in 2017 doesn't support a wildly popular method like Neteller, this is not a warning sign of any sort (except that they were maybe too eager to launch as soon as possible). Most new casinos end up expanding their banking options to meet the needs of nearly all of their players.
How will you select your next online casino?
Base your choices on more than the welcome package.
Of course, being Kiwi-oriented, we also give preference to casinos which allow play in NZ$ to help players avoid any potential losses due to currency conversions and which offer some New Zealand-specific payment methods, like POLi.
Make sure that the new casino has a variety of games worth playing and is compatible to mobiles. Make sure that they have a good customer service you can get in touch with and most importantly make sure that we have reviewed it!